Online Marketing Requirements
The online marketing process requires some basic requirements, the most important of which are:[١]
- The employer must be active in the internet community, such as having a Website His own website, blog, or through his Facebook accounts, but it is preferable to create a platform of his own to display what he wants to market; to ensure that he does not fall into the obstacles of changing the rules of other sites, and to protect his own content.
- Creating a list of email addresses in order to communicate with customers through it is a good method of communication because it includes a greater commitment from customers, in addition to being one of the means that saves time and money.
- Determine the strategies that will be followed to achieve the desired goal. These strategies include working on studying the target market in terms of its location, and the methods that will be followed to attract the market’s attention to what is being offered. It is possible to resort to social networking sites, for example, as a free strategy that does not require a lot of time.
Online Marketing Strategies
There are many online marketing strategies, the most important of which are:[٢]
- Content MarketingContent Marketing is based on the idea of building a close relationship with customers that lasts for the longest period of time between the business owner and the potential customer, by relying on: Publish content It is of high value for polishing the brand image in front of customers, which prompts them to request more information about the product or subscribe to the email list, or even complete the purchase process online. It is worth noting that this content is published through personal blogs, digital videos, e-books, and others.
- Mobile MarketingMobile marketing is based on the idea of targeting potential customers through their smartphones and tablets, as statistics indicate that approximately 45% of marketing is done via mobile; because people spend a lot of their time using applications. Phone Different.
- Search Engine Optimization StrategySearch Engine Optimization (SEO) strategy is based on the idea that: Improve site visibility In Google search engine, which ultimately leads to increased traffic to it.
- Website Marketing ElectronicThis method of online marketing is similar to the method of creating publications or catalogs in traditional marketing, and usually includes images, audio and video clips, and texts to introduce the company and its message, in addition to all the information that the customer may need to learn about the products from all aspects.[١]
- Other ways to market online:
- Marketing through Writing articles that describe the product or business and publishing them on websites Different, or agreeing with one site to publish it exclusively, this increases credibility.[١]
- Purchasing advertising space on other sites to promote your business in the form of notifications that reach the target audience.[١]
- Advertising in electronic newspapers.[١]
- Participate in discussions on forums and online groups. This will facilitate access to the audience and demonstrate personal expertise by answering questions, etc.[١]
The foundations of successful online marketing
Success in online marketing depends mainly on: The value an employer adds to the world Regardless of the financial return initially, the more value he adds, the more profits he will achieve, in addition to the necessity of adhering to logical expectations of profit, as this requires allocating a lot of time and effort to reach the desired goal, and not easily or quickly.[٣]
the reviewer
- ^ A for T Th G H RANDY DUERMYER (21-11-2017), “Internet Marketing 101 for Home Businesses”، www.thebalance.com, Retrieved 18-3-2018. Edited.
- ↑ Susan Bogle (21-11-2017), “Exploring Seven Types of Digital Marketing”، www.snhu.edu, Retrieved 18-3-2018. Edited.
- ↑ R.L. Adams (2-4-20147), “What Is Internet Marketing? Advice From An Eight-Figure Earner”، www.forbes.com, Retrieved 18-3-2018. Edited.
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