Below, you'll discover 31 ways to increase your Ezoic earnings by changing simple settings in your account dashboard and using proven monetization methods to increase publisher income through strategic content optimization and blogging.

Best of all, you can experience higher EPMV with Ezoic right now with the same level of traffic on your website just by following the simple steps on this page. Consider this your ultimate guide on how to increase Ezoic ad revenue for any website, anywhere.

How to Increase Ezoic EPMV Earnings

1. Change your Ezoic optimization goal

The first step to how to increase Ezoic EPMV is to change your website optimization goal to “Focus on Revenue”.

In your Ezoic dashboard, go to “Settings” and scroll down to “Optimization Goals.” Then select “Focus on Revenue.” With this option turned on, Ezoic will use AI technology to optimize your earnings by shifting to a 70% focus on increasing ad revenue, and a 30% focus on improving user experience metrics.

2. Show Ezoic ads to 100% of your audience

The next step to how to increase your Ezoic earnings is to display your Ezoic ads to every website visitor across all devices.

Go to “Settings” and under the “Run Ezoic” section, click on “Update Settings”. On this screen, make sure that “Desktop”, “Tablet”, and “Mobile” are turned on and set to 100%. This will ensure that all your website visits will see your Ezoic ads to improve your monetization income.

3. Increase Ezoic EPMV with caching

The next step on how to increase Ezoic ad revenue is to activate Ezoic’s caching plugin called “Leap”. This feature will ensure faster website speeds and help Ezoic improve overall performance.

Once you activate Leap, you’ll see recommendations under the Overview tab for technologies and plugins that may be slowing down your website. Each recommendation will also include a list of alternatives you can use to speed up your site.

Additionally, you can go to the Optimization Settings tab to adjust settings like CSS loading, images, scripts, etc., to further improve site speed for higher ad revenue.

4. Run native ads to earn higher profits

Native ads are editorial, sponsored content stories that appear at the bottom of your website or in the sidebar. By running native ad units, you can see an estimated 10% increase in revenue.

In your Ezoic dashboard, go to “Monetization” and scroll down to “Native Ad Units”. Then click the button to turn it on. After that, choose “PG-13 (Highest Paid)” To make money Using this method of monetization.

Note: You must also include a native ad placeholder on your website so that Ezoic knows where to display these ads. You can do this in two ways: using Ezoic's Ad Testing Tool (Guide) or Ezoic's Chrome Extension (Guide).

5. Include more ad sizes to increase ad revenue

Ad sizes directly impact how much revenue you earn with Ezoic and our brokerage partners like Google AdSense. Therefore, you should include more ad sizes for each Ezoic placeholder on your website.

Depending on your site’s design, the revenue performance of different ad sizes can vary significantly. Fortunately, Ezoic’s AI technology will automatically detect which ad sizes improve your earnings through continuous testing and then display those ad units more often.

To run more ad sizes, you can go to “Monetization” in your Ezoic dashboard and scroll down to “Test Ads”. Here, you will get a list of all the placeholders on your website and then you can follow the steps Next:

• Click the “Edit” button that looks like a pencil.
• In the pop-up window, select the “Size Standards” tab.
• Next, click on each ad type (e.g., billboard, box, button, etc.) to expand it.
• Check the boxes next to each ad size and device.
• Click the “Save” button for the changes to take effect.

For reference, here is a list of the most popular and profitable ad sizes. But keep in mind that your website may perform better or worse, which Ezoic will automatically detect for you.

• Large rectangle 336 x 280
• Medium rectangle 300x250
• 728 x 90 leaderboard
• Billboard size 970x250
• Banner size 468x60
• Half page 300 x 600
• Large mobile 320x100

6. Turn on adaptive scaling.

While you’re on the Placeholder Settings page, you can also improve your Ezoic monetization by up to 23% when you turn on adaptive scaling for your ads. Adaptive scaling is an intelligent system that analyzes when multiple smaller ad sizes are displayed in a larger placeholder. In other words, you can display two or more ads in a single placeholder to help you generate more ad revenue.

Adaptive scaling can be enabled for each placeholder directly from the “Edit Placeholder” popup. This is the same place you were in in the previous step of this guide. Simply click on the “Placements” tab and then turn on “Adaptive Scaling”. Now, Ezoic will display multiple ads in a single placeholder when it is convenient for the user and to generate higher income.

7. Set up Ezoic Responsive Ads

Another easy way to increase your Ezoic revenue is to run responsive ads. This can be done on the same screen as Step 6. Simply enable the “Allow fluid resizing” option for each placeholder. This allows your ads to fill the width of the screen or container.

8. Turn on AI placeholders for higher EPMV levels

Another quick way to increase your Ezoic EPMV is to enable AI placeholders. With AI placeholders enabled, you can see an increase in your EPMV earnings of 20%.

To take advantage of this immediate improvement, follow these steps:

• Go to your Ezoic dashboard.
• Click on “Monetize”.
• Scroll down to “Test Ads” and click “General Settings.”
• Under the AI ​​Placeholders section, turn on the AI ​​Placeholders setting.
• Also turn on “AI-optimized placeholders” that further optimize ad placements to align with your monetization goals.

9. Add a pinned ad to the sidebar

While you are in the General Ads Test Settings screen, you can further improve your monetization by turning on fixed sidebar ads. With this feature enabled, you can add a floating sidebar ad to your website which can increase your Ezoic EPMV by 10%.

You'll need to turn this setting on and then add a floating ad placeholder to the sidebar on your website using a Chrome extension. Here are instructions for doing so.

10. Create the second sidebar

If a fixed sidebar ad can increase revenue by 10%, imagine what having two of these ads can do. If you’re able to add a second sidebar to your website (e.g., a left and right sidebar with the main content in the middle), you should give it a try.

11. Run half-image ads to get more ad revenue

Another way to increase your Ezoic ad revenue is to run short article ads. This option is also available in the general settings screen for ad testing. Simply turn it on for all three device formats: desktop, tablet, and mobile.

12. Turn on floating video ad units

You will also see an option for floating ad units in the general settings for ad testing. Turn on this feature to test floating video ads in the bottom right corner of your website to improve EPMV revenue per webpage.

13. Enable Demo Ad Format

The last setting you can turn on under the general ad testing settings is “Demo Ad Format.” This allows your website to test new ad formats as they become available, meaning you can see an immediate boost to your website’s revenue without having to wait.

14. Run static ads for more earnings

There is a simple way to increase your Ezoic EPMV earnings by 60% and that is to run static ads for all devices.

A sticky ad appears as an overlay ad unit that remains at the bottom of a web page as visitors scroll through web pages. This ad is always in view and can earn you a lot of money With Ezoic.

Follow these steps to run sticky ads:

• Go to your Ezoic dashboard.
• Click on “Monetize”.
• Scroll down to “Test Ads” and click “Stick Ads Settings.”
• Under the “Site Wide” tab, turn on the “Anchor Ads” option as well as for each device: desktop, tablet, and mobile.

15. Add more Ezoic placeholders

If you are serious about earning more ad revenue and increasing EPMVs, you should increase the number of placeholders on your website.

The more Ezoic placeholders you have, the more sites there are for advertisers to compete for ad space, which can lead to higher ad prices and more revenue for your website.

A good rule of thumb is to have one Ezoic placeholder appear. For each show For a full screen desktop page (or scrolling on a mobile screen). This allows the ad to appear on the screen at all times without being too intrusive to the user.

But remember, adding more placeholders on a page doesn’t necessarily mean that Ezoic will show more ads to your site visitors. It just means that there are more sites where Ezoic can test ads. The AI ​​technology will balance user experience and ad display, so you don’t have to worry about adding too many placeholders to your website.

The worst thing you can do is have too few placeholders, giving the AI ​​technology not enough sites to test for you to increase your ad revenue.

16. Join Ezoic Premium to increase EPMVs

One of The easiest way to increase your profits As an Ezoic member you join the Premium program when you receive the invitation.

Ezoic Premium is a subscription-based service where you pay to access higher paying ads. However, the program is designed in such a way that your earnings from premium ads will always be greater than the monthly fee you pay to be part of this exclusive network.

You can read my full review of Ezoic Premium here.

As a Premium Member, I have seen my EPMVs improve dramatically each time I move up the plan levels. I have always earned more money than I spent on the program, and it is not uncommon to see a 20-50% return on your monthly investment (ROI) in Premium Publisher earnings alone.

17. Book a review of the featured site

As an added benefit of being an Ezoic Premium member, you can schedule a 1-on-1 website audit with an Ezoic expert to help uncover new ways to maximize your income through the platform. This representative will go over your entire website and Ezoic settings to make suggestions for improvements.

18. Use Ezoic video platform

Ezoic’s video platform is another way to monetize your content. Instead of hosting your videos on a platform like YouTube and earning only a small percentage of revenue from ads (if your channel is monetized), Ezoic lets you host your videos on your publisher account and collect money directly from advertisers.

You can upload your videos to Ezoic and then place them on any web page you want. Then, you can collect ad revenue from pre-roll ads which will increase your average EPMV per page. Here is a guide on how to get started with Ezoic video.

19. Increase the font size of your website

How would you like to make more money instantly with Ezoic without having to adjust any monetization settings or add new content to your website?

Well, you can do that just by increasing the font size of your website.

Larger font size means your written content will take up more vertical space on the page. As a result, more ads can be shown to visitors, improving your ad revenue.

Best font size To make more profits Ads are between 18-20 pixels wide and 1.6 pixels high. You can change the font settings in your WordPress theme or use custom CSS code like:

body {font-size: 20px; line-height: 1.6px;}

20. Write longer content

After increasing the font size, the next way to improve your Ezoic EPMV is to make it a habit to write longer content. The highest-earning web pages are typically 1,000 words or more. So aim to write at least 1,000 words, and keep going if you can. Check out this related guide on the best word count for SEO to learn more about this.

21. Add more vertical height to your pages

Another trick you can use to boost ad revenue is to make your pages longer using visual elements.

You can lengthen the vertical size of your content by doing the following:

• Add more photos
• Include long charts.
• Add pull quotes
• Add videos
• Include tables
• Include charts
• Add email subscription boxes

22. Google AdSense Linking via Mediation

Do you have a Google AdSense account? If so, you can quickly improve your Ezoic earnings by connecting it via the Mediation app.

Revenue generated from your AdSense account via mediation will still appear in your AdSense account, not in Ezoic, but will be reported in your Ezoic dashboard so you can see your AdSense performance instantly.

To set up AdSense with mediation, follow these steps:

• Go to your Ezoic dashboard.
• Click on “Monetize”.
• Scroll down to “Mediation” and click “Link your AdSense account.”
• Next, you'll need to use the “Email Link” button to receive and accept the Google-hosted invitation.

23. Enabling vertical bidding mediation

Vertical Bidding Brokerage allows you to link your existing accounts to major bidding networks and enable them to bid on your ad inventory. All revenue generated from this type of brokerage will be paid directly through your major bidding network account.

This setup can be very confusing, so it's best to contact Ezoic directly for help setting it up.

You'll find the Header Bidding Mediation option in the same places as the previous step of this guide, which is under “Monetization” and scroll down to “Mediation.”

24. Apply for Google Ad Manager (MCM)

With Google Ad Manager Multi-Client Management (MCM), you can delegate your inventory management to Ezoic and let Ezoic monetize your site on your behalf. Google must approve your domain for MCM.

To get started with this setup, go to the Monetization page and scroll down to Manage multiple Google Ad Manager clients.

25. Target countries with high EPMV

If you want to optimize your Ezoic ad revenue so you can generate the most income from your website, you need to target high-paying EPMV countries. This includes first-world countries like the US, Australia, Canada, New Zealand, and Japan as well as Western European countries like the UK, France, Germany, and Switzerland.

As explained in this other post about the amount that Ezoic pays for each 1000 views, countries like India, Pakistan and Bangladesh have the lowest EPMV values. So, if you target these areas with your website, you won’t earn as much ad revenue.

For example, attracting 1,000 visitors from the US might pay you an average of $60 EPMV, while the same amount of traffic from Pakistan could be only $5 EPMV.

26. Write about topics that make high profits from EPMV

As an Ezoic publisher, you have access to Big Data Analytics, which allows you to see how each article on your website is performing with ad revenue. In other words, you can quickly discover which pages are getting the highest EPMV. The truth is, not every web page is the most profitable, even if it attracts a lot of traffic.

But once you know what your top EPMV web pages are, you can then write more content on those topics and stop wasting time on low-paying keywords. I talk about this idea and how you can leverage it in my Keyword Playbook . There’s an important SEO metric you should look at when deciding which keywords to target for new content that can impact how high a web page’s EPMV is. Once you know the formula, you’ll be able to target your highest-paying keywords to increase your monthly ad revenue.

27. Send people to your highest-earning pages.

Following on from the last tip, you should do everything you can to send visitors to your highest-earning web pages. This content has been shown to have a high EPMV, so you should maximize your earnings by bringing more visitors to those URLs.

28. Wrap existing ads

If you use Ezoic with other ad networks, you will need to make sure that those ads are wrapped. Otherwise, you will dilute the value of your ad. If this applies to you, read on. Ezoic's guide on how to package ads to maximize your profits.

29. Prepare Ads.txt file

The Ads.txt file is a publicly available document that protects publishers from domain spoofing and secures ad revenue from advertisers. It also verifies your domain ownership and lists who you allow to market your ad inventory.

Ads.txt is a requirement for all publisher sites and you cannot monetize with Google MCM without it. You should have followed the steps to set up your Ads.txt file during site integration. However, this file also needs to be updated periodically with new ad partners. (See this related article for more on Ezoic requirements.)

Follow these steps to ensure your Ads.txt file is working and up to date on Ezoic:

• Go to “Monetization”.
• Scroll down to “Ads.txt” and click “Ads.txt Manager”.
• In the pop-up window, turn on the “Enable Ads.txt Manager” option.
• Click the “Save” button for the change to take effect.

After enabling the Ads.txt file, click the “Run Validator” link that appears below the “Ads.txt Manager” button to make sure everything works with the document.

Note: Ezoic will automatically append information associated with its network partners if your website is integrated via Nameservers or Cloudflare.

30. Publish more web pages

At this point in the guide, you have learned everything you can to maximize your Ezoic revenue through the various settings and options with the platform. The next step to achieving higher income is to publish more web pages based on the information you learned in steps 25 and 26.

With each new web page you publish that targets a high EPMV country and topic, your traffic increases. Money That you can earn with Ezoic. So work on adding new content to your website every week to see your potential earnings increase.

31. Improve SEO for your website

The final step to making more money with Ezoic is to improve your website’s SEO. Simply publishing great content that targets a large number of EPMV visitors is not enough to achieve long-term growth. You want to do everything you can to increase your website’s rankings on search engines like Google, Yahoo, and Bing for your targeted keywords.

The best way to do this is to improve your on-page SEO. Check out the SEO Chatter blog for free tips on improving this part of your SEO strategy.

Finally, if you are considering Ezoic vs Mediavine, check out this related guide. It provides a complete overview of each ad network so you can make the right decision for your website. I personally like Ezoic the most and it has proven to be the best way to monetize this site.

Ezoic Bonus Earnings Tip

Ezoic now has a Site Scores feature that reveals simple actions you can take to improve ad revenue optimizations that can have a huge impact on your website’s ad revenue. You can view your Ezoic site scores here, which will then take you to a page that looks like the image below with recommendations on how to improve your site.

How is EPMV calculated?

EPMV = Total Revenue / (Visitors / 1000)

For example, a website that earned $1,000 for 100,000 visitors would have an EPMV of $10.

EPMV=

$1,000 / (100,000 / 1,000) = $10 EPMV.

EPMV stands for “Earnings Per Thousand Visitors” and is the amount of money you earn for every 1,000 visits to your website. EPMV is also known as “Session Revenue” because it calculates the total revenue per user session.

Increase Ezoic EPMV (Earnings and Advertising Revenue) Summary.

I hope you enjoy this guide on how to increase your Ezoic earnings.

As you’ve discovered, there are many ways to increase your Ezoic EPMV to make more money using the platform. Not only can you adjust simple settings in your dashboard to instantly increase your Ezoic ad revenue, but you can also join the Premium program, target higher paying countries, choose better keyword topics, and more to maximize your website’s monetization potential.